Introduction
When
you are a die-hard fan of animated movies, the one thing you will always run
behind is the quality and ambiance of the theater especially when it’s a 3-D
movie like the Transformers.
Hyderabad,
the city of Nizams boasts to have what they call the world’s most powerful film
projector and this facility possesses a 6-channel sound system with an output
of 12,000 watts of digital surround sound. It is South India's First IMAX Theater,
India's 3rd IMAX Theater, World's largest 3-D IMAX screen.
During
this review we would like to blow the lids from some of the myths about this
place that every Hyderabadi is proud of – The Prasads & its IMAX theater.
Design
Prasad's IMAX is a centrally Air Conditioned multiplex of
an area of 2,35,000 sq ft, housing an IMAX™ Movie theatre,
a five screen multiplex. There are
food-courts, eating joints and small retail outlets for branded wears etc. at
this 3 storied complex. The 3D Screen is situated on the 1st floor. The first Green
theater in India by installation of a 100KWp Solar Photo-voltaic power generation system on its rooftop which rather commendable.
Ambiance
The Prasads from outside looks modern, semi-circular in design
with vast open space for both ground and underground parking. One side of
complex faces the famous Hussain Sagar lake.
Having lived in places like Mumbai, Delhi & Gurgaon, for us
the Prasad’s was a not even a mall. We found it very small in area covered.
Since we were there to watch the famous latest series of Transformers: Age of Extinction in 3D, the first
disappointment came when we read the notice on the board that this is not an
IMAX movie. The show was scheduled to begin from 10.45 PM (IST) and we wanted
to check the facility of IMAX theatre. To our surprise there was no second level
of frisking that we usually see in Mumbai and Delhi. Both movie watchers and
non-movies watcher had easy access to IMAX lounge which was strange. We then
quickly wanted to use rest-rooms before the movie begins, and it made us feel
appalled at the apathy of such a famous Multiplex. The washrooms were no
different from what we see at train stations etc – unclean, smelly. We further
noticed that the washroom-cleaner was using commode’s water and mopping the
floor. This really made us feel sick. The mirrors were full of strains and we
could not stay there any longer. By now we were completely pissed by IMAX
authorities.
The movie did not start at time, the show was delayed by 15
minutes. The 3D glasses were handed over to us which were of poor quality and
had lot of scratches. As we were entering into the theatre, we did not notice
any fire extinguishers placed anywhere, not at least the one we noticed. I was
impressed by the sheer size of the screen. We were place in middle of H row.
The seats were of very poor standards, with no recline, very hard surface and
there was hardly any space between two rows. Any person who is tall like me,
had huge difficulty in stretching my legs especially when you are watching a 3D
movie to experience in better way.
The movie & sound quality was just about average. We found quality
and ambience much better at Big Cinemas at TGIP in Noida. Normally when movie
starts, the theatre authorities normally play advertisement and fire-exit plans
in case of any emergencies. Unfortunately nothing of that sort ever came up.
There was no staff that would help you navigate to your seat. In case you are
an elderly couple or personal with special needs, this place might bring you a lot
of trauma.
General Observations
Well, nothing about the place & architecture, but the IMAX
experience was truly disappointing. You are shelling decent amount of money to
watch a movie, relax and doesn’t worth it. It’s just the name Hyderabadi’s for
reasons unknown to us. It may be the case that they haven’t seen better places
yet.
IMAX authorities really need to improve basics of services and cleanliness
and rest will follow.
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