War of EVs in India: Urban Cruiser EV vs Creta Electric vs e-Vitara

Three SUVs. Three philosophies. One big EV battle.

Toyota Kirloskar Motor has officially entered India’s mass-market EV arena with the Urban Cruiser EV, its first fully electric offering for the country. Slotted in the fiercely competitive mid-size SUV segment, it now goes head-to-head with established rivals like the Hyundai Creta Electric, MG ZS EV, and its close cousin, the Maruti Suzuki e-Vitara.

But beyond brand badges and shared platforms, which EV really makes sense for Indian buyers? Let’s break it down—design, features, battery tech, and real-world usability.

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Design & Road Presence: Familiar Yet Distinct

Toyota Urban Cruiser EV

At first glance, the Urban Cruiser EV shares its silhouette with the Maruti e-Vitara—but Toyota has made sure it doesn’t look like a simple rebadge. The front end is where it stands out most, featuring a bold, muscular fascia, a wide sculpted grille, and sharper detailing inspired by Toyota’s global EV design language.

Along the sides, the SUV keeps things clean and modern with:

·         Black body cladding

·         Flush rear door handles integrated into the C-pillar

·         Aerodynamically styled 18- or 19-inch alloy wheels

The rear design is understated yet premium, highlighted by:

·         Connected LED tail lamps

·         Integrated roof spoiler

·         High-mounted stop lamp

·         Silver skid plate and a compact fog lamp for a subtle rugged touch

Dimensions at a glance:

·         Length: 4,285 mm

·         Width: 1,800 mm

·         Height: 1,640 mm

·         Wheelbase: 2,700 mm

·         Turning radius: 5.2 metres (city-friendly)

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Hyundai Creta Electric

The Creta Electric plays a different card—futuristic and feature-rich interiors. While the exterior remains familiar, the cabin feels like a big leap forward.

Interior highlights include:

·         Dual-tone Granite Grey & Dark Navy theme

·         Ocean-blue ambient lighting

·         Floating centre console with smart open storage

·         10.25-inch dual curvilinear screens (infotainment + digital cluster)

·         EV-specific three-spoke steering wheel with Morse-code detailing

Hyundai also nails practicality with:

·         Dual-zone touch-type climate control

·         Driver-only AC mode for better range

·         22 litres of frunk space + 433-litre boot

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Maruti Suzuki e-Vitara

Maruti’s approach is all about flexibility and ecosystem readiness with its e-Vitara. Design-wise, it closely mirrors the Urban Cruiser EV, especially at the rear with connected tail lamps and an integrated spoiler.

Where it truly differentiates is ownership options and infrastructure:

·         Three variants: Delta, Zeta, Alpha

·         Two battery options: 49 kWh and 61 kWh

·         Battery-as-a-Service (BaaS)

·         Subscription and assured buyback programmes

·         Tie-ups with 13 charging operators

·         2,000 chargers planned to go live at launch

Also Read: India Car Launches For 2026 - A Sneak Peak

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Battery, Range & Performance: Numbers That Matter

Toyota Urban Cruiser EV

·         Battery options: 49 kWh / 61 kWh

·         Range (expected): up to 550 km (61 kWh)

·         Power output:

o    49 kWh: 144 hp

o    61 kWh: 174 hp

·         Torque: 189 Nm (single-motor versions)

·         AWD variant:

o    Dual motors

o    184 hp

o    300 Nm torque

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Hyundai Creta Electric

·         42 kWh battery: 390 km range

·         51.4 kWh battery: 473 km range
Designed for urban commuters who occasionally hit the highway.

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Maruti Suzuki e-Vitara

·         LFP battery packs

·         Claimed range: up to 500 km

·         Available in FWD and AWD configurations

·         Focus on long-term durability and lower battery degradation

Also Read: MG Majestor - An Affordable Luxury

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EV Pricing Comparison (Ex-Showroom India)

Model	Battery / Variant	Estimated Ex-Showroom Price	Notes
Toyota Urban Cruiser EV	Base (49 kWh)	₹21.0–₹22.5 L*	Expected price range; Toyota hasn’t officially announced final pricing yet.
	Mid (61 kWh)	₹23.0–₹24.5 L*	Price estimates based on positioning vs rivals.
	Top (61 kWh + ADAS)	₹24.5–₹26.0 L*	Likely top pricing band.
Hyundai Creta Electric	Standard / Typical	₹17.99–₹23.50 L	Official early price range at launch.
Maruti Suzuki e-Vitara	Typical EV Price	₹17.0–₹22.5 L*	Expected based on manufacturing & market positioning.

* Estimated / expected prices — final official prices may vary slightly at launch and across cities after taxes and charges.

So, Which EV Should You Pick?

·         Choose the Urban Cruiser EV if you want Toyota reliability, long claimed range, and optional AWD in a clean, mature design.

·         Pick the Creta Electric if cabin tech, premium interiors, and everyday comfort top your checklist.

·         Go for the e-Vitara if flexible ownership models, charging support, and Maruti’s wide service network matter most.

⚡ Final verdict?
This EV war isn’t about one clear winner—it’s about which EV fits your lifestyle best.

Which one would you park in your garage?

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